Primary rare earth supply remains geographically concentrated.
About Renocell
Building a Circular Supply Layer for Magnet-Driven Industry
We recover NdFeB-derived rare earth materials, copper, and aluminium from end-of-life motors and assemblies, then return them to manufacturing value chains as reliable secondary feedstock.
NdFeB streams
Copper recovery
Aluminium recovery
Why This Matters
The Constraint Is Supply Continuity
End-of-life motors carry significant embedded value. The challenge is turning that value into a dependable industrial input, not just recovering fragments of it.
Magnet-material lead times fluctuate with policy and logistics shocks.
Recovery of rare earths from end-of-life products is still below 1%.
EV, wind, and industrial electrification are expanding faster than resilient supply.
How We Operate
Secondary Material, Primary-Grade Discipline
Traceability Before Volume
Each incoming stream is classified and documented before it enters recovery, enabling downstream customers to buy with confidence.
Chemistry-Led Processing
Process controls are designed around compositional stability so recycled output aligns with real manufacturing specs, not just bulk tonnage.
Industrial Reliability
We prioritize repeatability, consistency, and operating discipline so recycled material can behave like dependable feedstock in production.
Who We Work With
We partner with teams that need documentation, repeatability, and long-horizon supply confidence across magnet and motor ecosystems.
Permanent magnet manufacturers Alloy and precursor producers Electric motor and generator OEMs Tier-1 automotive suppliers Wind and industrial equipment manufacturers
Our objective is simple: make recycled critical materials behave like dependable industrial feedstock so circular supply can scale with real manufacturing demand.